BADM 308: International Marketing
Welcome!
Why Use Reference Materials?
Reference Sources:
- Provide background info/brief overviews on a subject
- Provide key terms, persons, etc. to add to database searches
- Lead to more useful sources
- Help you narrow down your topic
Background Resources: Dictionaries, Encyclopedias and Handbooks
A Dictionary of Marketing4th edition. Charles Doyle. Oxford U Press, 2016.
Advances in Global Marketing: A Research AnthologySpringer Pub., 2017
Interdisciplinary Approaches to Product Design, Innovation, and Branding in International MarketingK. Scott Swan and Shaoming Zou, editors.
Emerald Publishing Limited, 2012.
Doing Business in EuropeGabriele Suder and Johan Lindeque. SAGE Publishing, 2018.
Includes chapter "Marketing in Europe."
Main Level: Reference Collection
Dictionary of Marketing Terms4th ed. Jane Imber and Betsy-Ann Toffler. Barron's, 2008.
Main Level, Reference: R658.8003Im18D
