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Presbyterian College
Thomason Library
Research Guides
BADM 308: International Marketing
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BADM 308: International Marketing
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Why Use Reference Materials?
Reference Sources:
Provide background info/brief overviews on a subject
Provide key terms, persons, etc. to add to database searches
Lead to more useful sources
Help you narrow down your topic
Background Resources: Dictionaries, Encyclopedias and Handbooks
A Dictionary of Marketing
4th edition. Charles Doyle. Oxford U Press, 2016.
Advances in Global Marketing: A Research Anthology
Springer Pub., 2017
Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing
K. Scott Swan and Shaoming Zou, editors.
Emerald Publishing Limited, 2012.
Doing Business in Europe
Gabriele Suder and Johan Lindeque. SAGE Publishing, 2018.
Includes chapter "Marketing in Europe."
Main Level: Reference Collection
Dictionary of Marketing Terms
4th ed. Jane Imber and Betsy-Ann Toffler. Barron's, 2008.
Main Level, Reference: R658.8003Im18D
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eebyrd@presby.edu
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Library Director
Betsy Byrd
Schedule Appointment
Contact:
libref@presby.edu
eebyrd@presby.edu
Library Office #108
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