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BADM 307: Principles of Marketing


Why Use Reference Materials?

Reference Sources:

  • Provide background info/brief overviews on a subject
  • Provide key terms, persons, etc. to add to database searches
  • Lead to more useful sources
  • Help you narrow down your topic

Statistical Sources

     For a detailed list of surveys, click here.

Reference Librarian

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Betsy Byrd

Reference Librarian

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Jillian Collier
Library Office #111